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Shoegate: UCF Wins Game, But Loses Adidas Contract

Thursday, November 05, 2009 7:29:41 PM
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Marcus Jordan wearing Air Jordans during Knights preseason (11/4/09)

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Reported By Adam Longo

ORLANDO -- Do the shoes really make the man?

Michael Jordan's son, Marcus Jordan, took to the floor in his first game Wednesday for the University of Central Florida Knights.

It was UCF's first exhibition game.  But a lot of the preseason hype has been focused around Jordan's shoes.

Jordan logged 10 minutes of playing time in the first half of the game in his trusty Air Jordans, the shoes he's likely worn his entire athletic career.

However, this new dream team could turn into a nightmare for UCF when the program’s $2 million contract with adidas runs out next year.

According to the Associated Press, adidas chose to end its relationship with UCF Wednesday night.  A spokeswoman said the school "has chosen not to deliver on their contractual commitment to adidas," prompting the company not to continue its relationship with the school moving forward.

Despite the shoe scandal, Jordan's presence alone is hyping up this young UCF team and fans.

“I would come to a game to see Michael Jordan,” said junior Danny Martin. “(Even if he was just sitting there?) Even if he was just sitting there. Just so I could have a glimpse of him. Well I seen a legend in person, so I’m pretty sure other people feel the same way.”

UCF beat Saint Leo 84-65.  Wednesday night's game was UCF's only exhibition game.

"UCF Athletics learned last evening, through an email from an Associated Press reporter seeking comment that its contract with adidas, as its shoe, apparel and equipment provider, would not continue.

UCF Athletics was engaged in legal discussions with adidas concerning the partnership and its future. UCF Athletics, as of this afternoon, has not heard from adidas regarding its current and future relationship with the Corporation. It is UCF Athletics’ intention to fully discuss the matter and to provide information and detail as soon as it receives notice from adidas concerning its contract status. Until such time, UCF Athletics is unable to make further comment."

"During Marcus’ recruitment to UCF we received assurances from adidas that he would be permitted to wear his father’s footwear without ending the adidas-UCF athletics sponsorship. The student-athlete relied on those assurances and is in no way responsible for the present circumstances. We are proud to have Marcus in our program and on our basketball team. He has handled a very public matter with an impressive level of maturity."

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