WASHINGTON(AP)
Kriss Riggs isn't one to spend her money on politicians.
"Even the place you can donate a dollar on your taxes, I
refuse to do it," says the 60-year-old photographer from Blue
River, Ore.
Likewise for Kate Schwartz, a 24-year-old marketing expert from
Chicago. Past elections, she says, always seemed far removed from
young people.
"A lot of people felt like it wasn't happening in my
demographic," Schwartz said.
Not this time.
Riggs and Schwartz are foot soldiers in Barack Obama's
1.5-million-strong army of campaign contributors. Dozens of
Associated Press interviews with donors, and an AP financial
analysis show how contributions that make only a soft ca-ching by
themselves, arriving in increments of $10, $15 and $50, have
collectively swelled into a financial roar that has helped propel
Obama toward the Democratic president nomination.
Altogether, Obama's campaign has taken in an unprecedented
$226 million, most of it contributed online. His donor base is
larger than the one the Democratic National Committee had for the
2000 election.
These are hardly political fat cats. Ninety percent of his
donors give $100 or less, and 41 percent have given $25 or less,
according to the Obama campaign. Overall, he has raised 45 percent
of his money in small contributions. Hillary Rodham Clinton's
figure is 30 percent, Republican John McCain's is 23
percent.
Riggs and Schwartz are examples of how Obama has become a
financial colossus: Neither had given money to a candidate before;
both have donated to him more than once; both expect to continue
giving. And, just as significantly, they've gone on to help the
campaign in other ways, staffing phone banks and canvassing
neighborhoods.
In interviews with small donors around the country, the same
message comes through: These donors feel they've taken
ownership. They believe they're helping to set Obama free from
the tug of big-money corporations and special interests.
Says Aaron Alpern, a 46-year-old actor from Chicago: Donors like
him "don't have the pull of a gigantic corporation, but we
have sort of the reverse _ we give him freedom."
An AP analysis helps to fill in the portrait of Obama's
small donors.
They are more broadly dispersed than Clinton's. People whose
small contributions to Obama add up to at least $200 can be found
in more than 14,000 ZIP codes nationwide, compared with a little
less than 12,000 for Clinton, and less than 9,000 for McCain.
Conversely, the 10 ZIP codes that contributed the most to
Clinton's campaign account for more than 15 percent of her
total contributions, while Obama's top 10 ZIP codes account for
less than 5 percent of his take. McCain's top 10 ZIP codes
account for just over 11 percent of his total.
Obama, a magnet for younger voters, is cashing in on that
phenomenon. Among small donors, students have given $303,000 to
him, compared with less than $100,000 to Clinton and less than
$20,000 to McCain.
Campaigns are not required to disclose detailed information on
donors who contribute less than $200, so little is known about the
smallest givers. But campaigns do report information on small
donors once their combined contributions top the $200 mark.
One such donor is Timothy Sweeney. The 24-year-old medical
student at Duke University first noticed Obama when Sweeney was an
undergraduate in Chicago, and liked his "high-minded approach
to things." Sweeney has donated online in small increments
adding up to about $300 so far, and says he may give $100 to $150
more if Obama makes it to the general election.
Obama, says Sweeney, strikes him as "just an honest, decent
man, and I felt like somebody like that should be in the
race."
Obama also appears to draw a disproportionate amount of support
from black donors. In ZIP codes where 90 percent or more of
residents are black, the AP analysis found, Obama attracted nearly
$150,000 from individuals who gave small donations totaling at
least $200, compared with less than $20,000 for Clinton and just
$2,140 for McCain.
Obama gets 20 percent of his campaign dollars from the biggest
donors, those contributing the maximum $2,300 for the primary
campaign, compared to 34 percent for Clinton and 39 percent for
McCain, according to the private Campaign Finance Institute.
While little is known about the characteristics of Obama's
smallest donors, the impact of their giving is unquestioned.
Their combined purchasing power has turbocharged Obama's
campaign, allowing him to do virtually everything he wanted in
state after state in the prolonged Democratic duel with Clinton.
They also have given Obama the luxury of spending more time talking
to the public and less attending fundraisers, and have created a
host of supporters working to elect him.
"Anybody that contributes, we immediately call them and ask
them if they would like to be part of our organization," says
Obama campaign manager David Plouffe. "Every state we go into,
we have a foundation of support."
Not only can Obama keep returning to his donors for repeat
contributions _ only 2 percent have given the maximum $2,300 _ he
still has the potential to increase his pool of contributors from
the names on his 3-million-plus e-mail list of contacts. Plouffe
stresses that "we don't view our online community as an
ATM machine," rather as a network of supporters ready to help
in all sorts of ways.
Michael Malbin, executive director of the Campaign Finance
Institute, said even the smallest contribution helps voters feel
they have a stake in the campaign. Obama, he said, has taken to
heart a lesson taught by Saul Alinsky, the father of community
organizing, who often spoke about the importance of getting people
to contribute even as little as 50 cents to get them invested in a
cause. (Obama began his work as a community organizer in Chicago in
1985, more than a decade after Alinsky died, but studied
Alinsky's methods.)
"Once a person does anything, that person is likely to do
some other thing," Malbin said. In that respect, Malbin said,
Obama's small donors are dramatically different from those of
Howard Dean, the 2004 Democratic candidate who first tapped into
small giving over the Internet but was unable to translate that
support into votes.
"It's not just about getting the small gift," said
Malbin. "It's about bringing a new person into the
campaign, both financially and in terms of the volunteer program,
and turning out the vote."
At least 20 percent of Obama's donors never have given to
any candidate before, according to Plouffe.
Bonnie Reagan, a 56-year-old consultant from Nashville, is an
example. Obama is the first candidate she's ever given to _
more than a dozen contributions so far totaling somewhere under
$1,000. And after she gave, she took the campaign up on its
invitation to help, and ended up working a phone bank during the
early primaries.
Gerald Cook, a 67-year-old retired aerospace engineer in Denver,
has $25 for Obama automatically deducted from his checking account
each month and then tosses in "a little on top of that."
He helped out on the Obama campaign in the lead-up to the Colorado
caucuses.
Larry Levine, chair of a community services organization in tiny
Hinton, W.Va., gives $50 or $100 every two or three weeks. Hardly
anyone would see an Obama sign on his gravel road, he says, but he
does keep an Obama sticker in the window of his car.
Riggs, the photographer from Oregon, began making calls for
Obama after she began contributing, and even flew to Waco to
canvass neighborhoods before the Texas primary.
"I've never done anything" before, said Riggs.
"This man has stirred me."
And she's ready to help again.
While the small donors' impact in the immediate race is
unquestioned, their future involvement in politics remains an
intriguing question mark.
Are these new donors connected only to Obama, or a permanent
part of the Democratic political apparatus? Individual donors
suggest the answer could go either way.
Dan Cole, a 78-year-old retired teacher from Chicago, said
he's willing to look elsewhere should Obama's campaign
falter.
"What's of primary importance is that we get a Democrat
in the White House," Cole says. "We're not going to
fold up our tent and fall back to our hole if it's Hillary or
nothing."
But Rosanna Williams, 82, a Philadelphia retiree who has given
$500 to Obama in small increments, is adamant.
"If Obama doesn't win, then they can forget about
me," she declared.
It could spell trouble for Democrats down the line if
Obama's younger supporters don't transfer over.
Anthony Corrado, a campaign finance expert at Colby College in
Maine, said there's good reason to think many of Obama's
donors won't branch out should his candidacy falter.
"That $25 is their first foray into politics," Corrado
said. If Obama doesn't win, he said, "Among these small
donors, many will be done. Obama is their candidate."
___
Associated Press writers Ann Sanner, Christine Simmons, David
Pace and database editor Troy Thibodeaux contributed to this
report.
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