The popular online social hangout Facebook says it's setting up a new system that will allow its 70 million users to take their personal profiles with them as they surf other Web sites.

Users will be able to automatically copy pictures, personal information and other customized applications established on Facebook to other Web sites without extra effort once the changes announced Friday take effect.

The privacy settings attached to a person's Facebook profile will remain in effect at external Web sites.

Palo Alto-based Facebook unveiled its intention to extend its reach into other Web sites the day after its larger rival, MySpace, laid out a similar plan.

Both social networks say it will be several more weeks before their users' data becomes portable.