MOUNTAIN VIEW, Calif.(AP)
Google Inc.'s top executives on Thursday expressed hope that
the Internet search leader will be able to form a potentially
lucrative advertising partnership with Yahoo Inc. _ a deal that
would lower the odds of Microsoft Corp. renewing its attempts to
buy Yahoo.
"We have been talking to Yahoo and we are very excited to
be working with them," Google co-founder Sergey Brin told
reporters before the company's annual shareholders meeting.
"We share a lot of values with them."
Neither Brin nor Google Chairman Eric Schmidt would indicate how
far along the two sides are in their negotiations after a two-week
test was completed last month. During the trial run, Google
supplied a small portion of the text-based ads that appeared
alongside the search results on Yahoo's Web site.
Because Google's technology proved it could select more
profitable ads, the alliance could help Yahoo snap out of a
prolonged slump that made it vulnerable to Microsoft's
unsolicited buyout bid. Microsoft orally raised the bid to $47.5
billion, or $33 per share, before pulling it off the table last
weekend.
Microsoft cited Yahoo's willingness to subordinate its own
ad system to Google's as a major reason for dropping its
bid.
Google suggested the ad partnership to Yahoo as a weapon to fend
off Microsoft.
"We really believe in companies having choices about their
destinies," Brin said. "It's not about scuttling (the
deal). They were under a hostile attack and we wanted to make sure
they had as many options as possible."
Schmidt left little doubt that Google was pleased to spoil the
deal, however. He said he wanted to keep Yahoo out of
Microsoft's hands largely because he was concerned the
world's largest software maker would abuse the added power it
would acquire in e-mail and instant messaging to limit consumer
choices.
"Obviously, we are happy that is not going to happen,"
Schmidt said.
If Yahoo were to sign a long-term ad deal with Google, some
analysts believe that would repel Microsoft for good. Although
Microsoft executives have publicly indicated they are looking for
other ways to bolster the software maker's unprofitable
Internet operations, some investors still suspect another bid may
surface if Yahoo continues to struggle in the months ahead.
The hopes for another bid have helped cushion the blow to
Yahoo's stock since Microsoft walked away. Yahoo shares rose 58
cents to finish Thursday at $26.22 _ 8.5 percent below their price
when Microsoft made its last bid.
A partnership between Google and Yahoo almost certainly would
face intense antitrust scrutiny because the two companies together
control more than 80 percent of the U.S. market for online search
advertising. The U.S. Justice Department has already made inquiries
about the two-week test they conducted.
"If there were a deal (with Yahoo), we would anticipate
structuring the deal to address the antitrust concerns that have
been widely discussed," Schmidt said.
Although Schmidt wouldn't specify how Google might address
the antitrust issues, analysts have speculated that it could be
done by running the partnership as an auction-style system that
would allow other rivals, including Microsoft, to show ads on
Yahoo.
Depending on the breadth of the partnership, Google's ad
system could nearly double 2009 profit, UBS analyst Benjamin
Schachter estimated in a research report released Thursday.
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