NEW SMYRNA BEACH -- A car dealer is moving gas-guzzling trucks and sport utility vehicles by offering a buy one, get one free deal.
Customers who buy one SUV or truck at New Smyrna Chevrolet will get a gas-efficient car for free.
Dealer Jack Holcomb said the dealership was about 40 days into the sale, which could be ideal for father-and-son customers when one is looking for power, while the other is just looking for a car.
"(My son is) always on the road, going to school, going surfing. Me, unless I don't have to go, I don't go, because of the gas prices," said John Prater, a customer checking out the deal.
The two-for-one sale is also ideal for folks who do not mind getting a gas-guzzler along with a vehicle that is gas efficient, both under one payment.
"(I'm) hoping on that. (I'm) hoping he goes through on something, so I can get something for free," said Prater's son, Cristian.
Holcomb admitted he was not moving too many SUVs and trucks before he came up with the deal, because of the gas crunch, but since he has to move his inventory, the offer is bringing in more traffic into his dealership.
"People are trying different things, and this is my different thing -- and it seems to be working," Holcomb said.
Holcomb said the profit margin may be lower, but added once the economy improves, repeat customer traffic will improve as well when they remember the dealer who gave them two vehicles for the price of one.
The deal could include either a new car or a used one, depending on the customers' needs.
Holcomb said the customer can also opt for a better price on the SUV or truck.
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