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Research Shows ‘Click It Or Ticket’ Campaign Not Working

Monday, May 12, 2008 12:40:47 AM
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New research shows the popular “Click It or Ticket” campaign to get people to buckle up isn’t saving lives.

The government started the campaign back in 2001 and has spent nearly $2 million in ads warning people to buckle up.

But Florida Today reports a University of Michigan team hired by the Florida Department of Transportation found that before the campaign 74.1 percent of drivers wore the seat belts. In 2007, 74.2 percent of drivers wore seatbelts.

Despite the new research, the "Click It or Ticket" campaign starts back up again Friday and runs through June 1.

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