SAN JOSE, Calif.(AP)
EBay Inc. is exploring whether to require customers to use its
online payment service PayPal, a move that has angered users and
prompted antitrust scrutiny in Australia, where a PayPal-only rule
takes effect next month.
It's unclear whether eBay will institute a similar policy in
the United States and other countries. However, the online auction
company often tries big changes in smaller markets before expanding
them worldwide, and says it is open to that in this case.
"We are going to take learnings from it and apply them
accordingly," said eBay spokesman Usher Lieberman.
EBay says it wants to reduce disputes and restore trust in its
marketplace with the PayPal-only plan. Because eBay and PayPal can
share information on each transaction, eBay says use of PayPal
allows it to stop fraud more efficiently than outside payment
services. Pressing that safety argument in a heated discussion with
Australian users, an eBay executive compared the new rule to
banning the sale of heroin on street corners.
But critics lament that PayPal is costlier than other payment
options, and they suspect eBay is just interested in increasing
PayPal's revenue. Australian banks say the plan will eliminate
competition for the sake of exaggerated benefits.
"Competition will be restricted, innovation and development
will be constrained, new entry will be discouraged and PayPal will
be able to increase fees and charges to eBay users," the
Australian Bankers Association said in a filing with regulators
Thursday.
Because eBay sellers are commonly independent merchants who
don't accept credit cards, PayPal acts as a go-between. Buyers
use their credit cards and bank account information to make
payments, and PayPal relays the funds to sellers' PayPal
accounts, charging them 30 cents plus a commission _ up to 4.4
percent in Australia. The second-most common method of payment on
eBay Australia, bank transfers, cost 20 cents each.
Australia's bankers group says PayPal is not as immune to
fraud as eBay claims. While PayPal does keep bank and credit card
account information secret between trading partners, the bankers
group decried that it does not verify identity as banks do.
EBay's financial reports indicate that PayPal, while hardly
fraud-proof, is getting better at cracking down. Its loss rate is
0.24 percent, down from 0.33 percent a year ago. That means that
for every $100 transacted with the service, PayPal has to eat 24
cents because of fraud. That is slightly lower than the rates seen
in credit and debit card transactions involving the top 20 online
retailers, said Avivah Litan, a payments security analyst with
Gartner Inc.
EBay contends that when users opt for methods like bank
transfers, their transactions are four times more likely to result
in a disputed payment. EBay says reducing that risk will attract
new buyers to the site.
And, the company adds, it doesn't stand to profit directly
from the PayPal rule. It claims its investments in new buyer
protections could outweigh any gains from increased PayPal fees.
For instance, under Australia's new plan, if a buyer
doesn't get what he or she paid for via PayPal, eBay will
refund the buyer up to 20,000 Australian dollars ($18,600).
To make the PayPal rule possible, eBay has applied for _ and
automatically gets _ immunity from Australia's anti-monopoly
Trade Practices Act. But the Australian Competition and Consumer
Commission, which is investigating, could revoke that immunity if
it finds the plan will harm the marketplace. A decision is expected
soon.
Critics say eBay is just trying to fatten its bottom line.
Growth in eBay's core auction listings has slowed in recent
quarters, pushing eBay to expand other parts of its business, which
includes PayPal, classifieds sites and online telecommunications
service Skype. And eBay has already taken other steps viewed as
protecting PayPal, such as banning Google Inc.'s rival Checkout
service on alleged safety concerns months after it was launched in
2006.
Sellers in Australia are "absolutely furious" and
resent that they are subjects of an experiment, said Phil Leahy,
president of the 600-member Australia chapter of the Professional
eBay Sellers Alliance.
Leahy sells DVDs, movies and CDs through eBay, a high-volume,
low-margin business. He says using PayPal instead of bank transfers
would cost him $4,700 per month, based on his January sales numbers
of $332,000. "It's the difference between making money and
not making money," he said.
Leahy estimates Australian buyers use PayPal about 50 percent of
the time _ eBay would not confirm the figure _ versus an 85 percent
rate in the United States. He said bank transfers are used in 30
percent of transactions. The rest are conducted with bank and
personal checks, money orders, or cash on delivery, all of which
are banned under eBay's new plan unless the payments are
exchanged in person. That happens rarely.
Shaun O'Brien, a seller of home theater accessories, said
many Australians trust their banking system more than online
services like PayPal. He worries buyers will leave when they are
deprived of a choice.
"Australians here have been heavily educated against
putting credit card details online," O'Brien said.
"There are plenty of customers out there that refuse to use
PayPal."
The Australian experiment could lead to a less-stringent step:
Perhaps eBay will require all sellers to at least offer PayPal as a
payment choice. No matter how it turns out, however, eBay surely
has more big plans for PayPal, which has grown steadily since the
auction company bought the payment service in 2002. Last year it
accounted for $1.9 billion in revenue, 25 percent of eBay's
total.
In fact, eBay's top e-commerce executive, Rajiv Dutta,
PayPal's former president, said last year he was convinced
PayPal would someday be bigger than eBay's better-known auction
and marketplace business.
___
On the Net:
http://eBay.com.au
http://www.accc.gov.au
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