Christine Webb, Your Health and Fitness

It has been estimated doctors will diagnose 2,000 new cases of breast cancer this year among men. 

Breast cancer is about 100 times more common in women, but that doesn't mean it can't happen to men.

During 33 years of marriage, Bill Morley always feared his wife would get breast cancer.  After all, it runs in her family.

Instead, he was the one to receive the diagnosis.

"It was me. Where in the world did this come from?" Morley asked himself.

Morley learned he had stage 4 metastatic breast cancer in 2004.

"It's almost embarrassing. I had a pain behind the nipple," Morley said.

Like Morley, many men delay going to the doctor and are diagnosed with larger cancers at more advanced stages.

"Not being aware of the risk of breast cancer, they tend to let these masses grow a little bit more and also there is less tissue for it to grow into," said Dr. Mitchell Berger, an oncologist.

Another reason to make sure you pay attention to this health concern -- research shows men who have breast cancer have a significantly increased risk of developing a second cancer.

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