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Think Pink Tools Empower Women

Sunday, October 14, 2007 11:17:17 AM
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Allison Walker, Your Home

Women intimidated by tools may no longer have to depend on their husband to fix something.

Some women have designed a bunch of tools for women that can do things a husband's tools may not.

 "Well, I like the idea that they're pink. Then he'll never touch it," laughed Joan Judd, who lives in The Villages.

But don't let the pink fool you. The women behind Tomboy Tools said their stuff is just as tough as other tools on the market, but lighter weight.

 "(They are) ergonomically designed to fit the women's smaller hands," said Annette Gutierrez, a Tomboy Tools consultant.

Even if you are like Joan's friend Mary Lou -- who admits you'll never see her with a hammer because her husband will do what needs to be done -- these tools are supposed to make handiwork easier.
  
The hammer is supposed to help you avoid whacking the fingers you would typically use to hold down a nail.

"You start it by simply by hitting the hammer against the surface and because the nail was on the hammer itself, you didn't have to use the other hand," Gutierrez said.

"I like the idea that the hammer was holding the nail for her. That was pretty clever," Judd said.

But does it work?

According to Consumer Reports, "the women's tools nailed it."

Researchers asked men and women to give the tools a workout, and found Tomboy Tools performed as well or better than the tools from Sears.

While they're not built to withstand the construction-site, Gutierrez said that women find working with their own tools is empowering

"The feeling to be able to transform their whole environment -- that's going to give them more confidence to tackle more projects," Gutierrez said.

Many of the tools are pink for a purpose. $3 from the sale of every special edition pink hammer is donated to the Susan G. Komen Breast Cancer Foundation.

To see more Your Home stories, go to Centeral Florida News 13 on demand, digital cable channel 313.

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